13 Tools to Crush PPC Reporting
All PPC account managers know that dreaded feeling that comes as their monthly reporting days approach. That is, of course, if they don’t have an automated reporting tool already in place. Reporting...
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Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi
Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network....
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I Have a Dream: The Future of Google’s Call Extensions
Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014. This is great news, and puts Adwords one step closer to my call...
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